Dallas, TX – June 14, 2024 – Advisor Resource Council (ARC), an independent Registered Investment Advisor (RIA) managing $2.4 billion in assets, is pleased to announce the promotion of Rhonda Fuller to Chief Operations Officer (COO). Having played a key role in ARC’s success, Fuller’s leadership and expertise in operations, compliance, and strategic efficiency have been instrumental in shaping the firm’s advisor-centric approach.

With a proven track record of optimizing processes and driving operational excellence, Fuller has been a trusted leader within ARC. Her deep understanding of the firm’s mission, coupled with her ability to implement streamlined solutions, has helped elevate the experience for ARC’s network of independent financial advisors. In her new role, Fuller will continue to refine ARC’s infrastructure, enhance service delivery, and ensure advisors receive the highest level of support.

“I am honored to take on this expanded role as ARC’s Chief Operations Officer,” said Fuller. “This firm is built on a foundation of advisor empowerment, and I look forward to driving initiatives that further enhance our operational efficiency and overall advisor experience. Our goal is to provide seamless, best-in-class support so our advisors can focus on growing their businesses with confidence.”

ARC has set itself apart in the RIA space with a tailored approach that prioritizes direct leadership access, peer collaboration, and customized solutions. Fuller’s promotion reflects the firm’s commitment to strengthening its internal capabilities while remaining steadfast in its mission to support independent advisors.

“ARC has always been advisor centric,” Fuller added. “I’m excited to continue building on our strong foundation, ensuring our advisors have the operational resources and support they need to thrive in an evolving industry.”

About Advisor Resource Council

Advisor Resource Council (ARC) is a Dallas-based independent RIA managing $2.4 billion in assets and serving nearly 80 independent financial advisors across seven states. ARC’s mission is to be the nation’s most advisor-centric firm, providing tailored solutions, compliance support, and strategic guidance that empower advisors to grow and succeed in an ever-changing financial industry.

Learn more at www.advisorresourcecouncil.com/rhonda-fuller.