Elevate Your Financial Practice: A Strategic Approach to Acquisitions

Chad Atkins, Chief of Business Acquisitions • Oct 04, 2023

Are You Prepared to Expand Your Assets Under Management Exponentially?

Traditional client prospecting is a solid method that can yield an annual revenue increase of $5-10M. It's a straightforward and risk-averse strategy. But if you're looking to achieve a more ambitious scale, acquisitions could present an attractive alternative. An effective acquisition can immediately augment your assets under management (AUM) by roughly $30M, in addition to bringing in an average of 100 new clients.

Before proceeding, it's crucial to address two pivotal questions:

1. Is Your Operational Infrastructure Ready for an Immediate Influx of New Clients?
2. How Are You Strategically Positioning Your Practice to Identify Acquisition Opportunities?

Operational Readiness: A Core Requirement
For any financial practice, regardless of its size, a resilient operational infrastructure is critical. This encompasses compliance, fund management, and client service. Each area needs streamlined processes to facilitate good practice and mitigate risk. Onboarding a handful of clients each week is manageable, but integrating 100 new clients within a short period requires robust preparedness. First impressions are singular events, and they need to be strategically managed.

Navigating the Complexities of Account Transitioning
Effective repapering—the process of transitioning accounts—is another crucial consideration. This involves revisiting account styles, compliance procedures, automated clearing house (ACH) transactions, and other pertinent details. Your tracking systems must be sufficiently rigorous to manage these complexities.

Identifying Lucrative Acquisition Opportunities: A Proactive Strategy
We often consult with network advisors who express interest in acquiring a book of business. Yet, when asked about their approach to identifying these opportunities, many do not have a coherent strategy.

Strategic Measures to Identify Opportunities:

1. Hire a Specialized Recruiter: Utilize their expertise to find advisors open to selling their practice.

2. Direct Outreach to Industry Peers: Conduct cold calls or emails to understand their exit strategy and readiness to sell.

3. Attend Industry-Specific Events: Utilize conferences and educational seminars as platforms to discuss potential acquisitions with other advisors.

4. Leverage Professional Networks: Connect with peers who might be interested in a merger or acquisition.

In short, waiting for an acquisition opportunity to present itself organically is not a viable strategy. Adopt a proactive approach, similar to the zeal applied in building your existing practice.

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